All too often, the asking price of a home is decided upon without good planning. In fact, the greatest mistake made in real estate is poor pricing. The asking price must accomplish three primary goals:
Pricing With The Competition
In the final analysis, it is buyers who determine what your home is worth. How do buyers determine value? Buyers learn about value by inspecting and comparing various homes that are for sale during the same time period. This process of comparison is used when buyers decide which homes they want to see. If your home is not priced in accordance with similar homes, you will not realize as many showings as those homes that are competitively priced. Get the facts by asking your agent for a Competitive Market Analysis (CMA).
Pricing To Negotiate
Traditionally, in the home selling business, most buyers expect to negotiate. Everyone likes to think they got a "deal". In order to satisfy this need to negotiate, you should price your home so that you will be willing to accept somewhat less than the asking price. Although market conditions will certainly affect the amount of negotiating, most homes sell within 5% of the asking price. A poor market will make this percentage larger while a strong market may experience more full price offers.
Pricing For The Highest Return
Although pricing for the competition and for negotiation are important, the asking price must deliver the highest financial return for the seller in a reasonable period of time with the least inconvenience.
My Seller Services
- Exclusive Seller Agency Representation
- Graduate Realtors Institute credentials
- Knowledge of local real estate market conditions
- Customized and Comprehensive Marketing Plan
- Membership in Hendersonville Multiple Listing Service
- Office affiliation with national relocation network
- Worldwide exposure of your home on my personal website
- Referrals to attorneys, home inspectors, contractors, and lenders
- Monitor the changing real estate market
- State of the art telecommunication and business equipment
- Strong negotiation skills
- Paperwork guidance
- Assistance with details
- A dedicated effort to SELL your home at the highest possible price in the shortest time with the least inconvenience to you
How should you select a Realtor to sell your home?
It is an important decision. You may think that it doesn’t matter who you choose as long as they are a member of your local multiple listing service. This is not true. Your listing agent will have a major impact on your success. Here are some guidelines: